Queue Associates Worldwide China HK Limited, a full-service Microsoft Dynamics Gold Partner located in Causeway Bay, Hong Kong, implements, comprehensively, the new Microsoft Dynamics 365 Marketing solution for Greater China, Hong Kong and APAC region organisations of all sizes. Dynamics 365 Marketing helps organisations to build more rewarding business relationships with seamless experiences that increase lead generation, strengthen their marketing capabilities, and expand Greater China, Hong Kong and APAC region, and worldwide sales opportunities.
Orchestrate Customer Journeys
As delivered by Queue Associates Worldwide China HK Limited, Dynamics 365 Marketing empowers marketing and business development professionals in the Greater China, Hong Kong and APAC region, and across the globe to easily orchestrate personalized multi-channel journeys that deliver the right message at the right time in the right channel to create rewarding relationships.
PERSONALISE BUYER EXPERIENCES TO INCREASE DEMAND
- Orchestrate customer journeys based on prospect buying behaviour and preferences to engage with the right message at the right time in the right channel. Deliver messages to Greater China, Hong Kong and APAC region, and global prospects and customers triggered by transactions such as purchases, returns, and payments. Send personalized, contextual emails to the same contact as the journey evolves.
- Attract the right prospects by running targeted, multi-channel marketing campaigns with marketing automation capabilities that include email marketing, web landing pages, events, telemarketing, SMS integration, and LinkedIn integration.
- Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals.
- Run business-unit-level marketing with reusable shared campaign content and custom audience targeting, tailored to your Greater China, Hong Kong and APAC region, and global prospects and clients.
ALIGN SALES AND MARKETING
- Create a single view of prospects and unify data across of Greater China, Hong Kong and APAC region, and global contacts, leads, and customers with Dynamics 365 Sales
- Identify, target, and close top accounts with personalised, account-based content and nurture activities.
- Track and prioritize leads across all touchpoints with multiple lead-scoring models and sales readiness grades.
- Increase productivity and improve coordination between marketing and sales with prebuilt workflows that automatically hand off sales-ready leads and drive follow-ups. Quickly write and send marketing-branded emails to targeted recipients using the send now feature.
- Simplify collaboration with familiar Office 365 tools, shared calendars, and cross-team visibility into campaigns and leads.
MAKE INFORMED DECISIONS
- Improve marketing effectiveness with prebuilt dashboards and marketing analysers—or build your own custom dashboards.
- Test and choose the right content using built-in A/B testing and the ability to include fully rendered dynamic content. Send messages at the right time with smart scheduler, and improve open rates using spam score.
- Better understand customer needs by monitoring the customer journey and gathering information using surveys from Microsoft Forms Pro.
- Target the right audience and focus on the highest priority leads by leveraging data from Dynamics 365 Customer Insights. Set up multiple lead-scoring models to enrich customer engagements.
GROW WITH AN ADAPTABLE PLATFORM
- Adapt marketing to your needs using tools like no-code visual editors that simplify build-and-deploy processes for the web and mobile apps.
- Easily integrate data from Dynamics 365 and third-party apps and systems. Automate processes using either built-in workflows or new Microsoft Power Automate workflows.
- Enhance marketing campaigns and inform target segments with customer journey and segment APIs that can be used to integrate directly with Dynamics 365 Marketing and external systems.
- Market globally while maintaining compliance with today’s privacy and compliance requirements and regulations. Request, capture, and store consent—a core tenet of GDPR (essential for compliance in the European region, but now also for Greater China, Hong Kong and the APAC region, and a rapidly-adopted standard across the globe) —and drive your marketing activities based on consent given by your audience.
Queue Associates China HK APAC – Microsoft Dynamics 365 Marketing: Background and Expertise
Queue Associates Worldwide China HK Limited possesses three decades of experience in supporting private sector and government agencies in the Greater China, Hong Kong and APAC region, and across the globe with core Microsoft business productivity solutions, now centred in the complete Microsoft Dynamics 365 suite. Regarded as one of the most knowledgeable consultants in the Greater China, Hong Kong and APAC region, the award-winning, Gold Certified, Queue team is committed to providing integrated solutions and unsurpassed support for each Greater China, Hong Kong and APAC region client.
You can reach a Queue Associates‘ Microsoft Dynamics 365 Hong Kong, Greater China and APAC business consultant to ask any questions or to request a trial version by completing the form below, or by calling us at +852 8191 6049.